So, Apple’s partnered with AOL and Pepsi. iTunes for windows should be available by the time you read this, and they’re giving away 100 million free songs from iTunes. 300 million pepsi bottles, 1 in 3 is a winner. At the going rate, which is $.99 a song, they are literally giving away 100 meeeellion dollars.
That’s a pretty impressive number. And this is pretty impressive marketing. Very solid, very costly marketing, but the rewards are almost assured. This is not even considering the fact that this is going to ship iPods.
Glad I got mine ahead of time.