Daily Archives: January 13, 2009

Microsoft Tag – Linking real life with the digital world


Microsoft Tag

Microsoft Tag.  It’s a way for your phone to interact with a physical object, in this case printed material.

In a nutshell, you aim your Microsoft Tag iPhone app (bizarro world, here we are) at one of these “tags” and then it does. . .  something.  If it’s a website, then it browses there, if it’s a phone number, it dials out.  If it’s a text message, then I guess it just displays the text message.  There are apps for other phones as well, but the iPhone seems suited to this task.

Is this a big deal?  I thought that was the whole point behind QR codes in Japan.

To the right is a QR code.  You may have seen them before.

In 1994.


QR Code

While the idea is pretty interesting, I’m still trying to decide whether or not it’s useful.  I guess with our phones finally catching up with the internet, they may have some use, eventually.

I did, however, create a “tag” with this website’s address  embedded in it.

So I’ve got that covered, at least.

Update:  More research and some thoughts. Continue reading

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