Just crazy enough to do it. . .

They’ve done it. They have unleashed AMAZON PRIME.

Which isn’t really anything, other than a way for Amazon to “announce something” and still seem like innovators. Here’s the deal: For a $79 annual fee, you get “free, unlimited” two day shipping. Which of course doesn’t mean anything. If you read the terms and conditions, they can “exclude products in [sic] our discretion.”

This is very similar to signing up for a discount membership with your credit card, which is great if you use that credit card everywhere, but for the most part, odds are, you will not “earn” back that annual fee.

You’d have to make a dozen or so orders with Amazon, and opt for expedited shipping, in order to break even. And then there is the fact that Amazon offers free shipping anyway.