Trend Watch

And now, it appears that the newest special effect to be abused by ad campaigns and music videos everywhere is CG breakdancing. More accurately, the Pop and Lock style of breakdancing.

I point you a Golf GTI ad. A citroen ad. And a music video.

It’s interesting to note that the Citroen Transformer is not technically breakdancing–however, in the Golf GTI advertisement, Gene Kelly is doing, “the robot.”

The music video is just bizzare, although cool and unsettling, with a twist of visually appealing. Its uncanniness touches that valley wherein we know that things are not quite what they seem.

The Citroen video circled the usual buzz sites a few months ago, but now these other videos are on the scene. Impressive CG work, all of them.