I am a big fan of the Lazer Tag subculture. I can’t really do an explanation of the game justice, so I’ll just defer to one of the community experts. I’m not quite as an enthusiast as some, but still enough of a fan to purchase equipment in the hopes that one day, I’ll have a large enough area to hold a large scale game.
Whether or not I’ll actually have players is another issue altogether, but hope springs eternal in the human breast.
I love the new commercials.
It’s so awful, but exactly what I wanted from a LazerTag commercial in the first place. None of this, “team sport of the future,” or “children playing safely in a controlled environment.”
This is LazerTag, BITCH.
The amount of drama in this commercial is great, and the little cinematic clichés are all there. In no particular order, the commercial showcases a training montage featuring locations around the world, the term “best of the best,” a poorly delivered one liner, and a Sam Raimi / John Woo Evil Dead / Bullet Cam shot of an invisible infrared beam striking its target so hard that the player actually loses control of his legs. I would also presume, his bladder.
I didn’t know badly I wanted drama in my LazerTag matches until I watched this commercial.
The best part? It’s part one.